Heidi Carrozzella is the founder and lead consultant for Zella Marketing, LLC and serves as a fractional marketing leader for Rosenau Family Research Foundation. She has been working with the foundation since spring of 2023 and has developed a marketing and communications strategy that will be rolled out in the coming months.

Heidi brings over 20 years of experience as a marketing, communications and brand development leader working with large public companies as well as private, family-owned companies. Her strengths include market strategy, planning and persona development.

She holds a Bachelor of Arts degree in journalism from the University of St. Thomas and an MBA from the Carlson School of Management.

Heidi resides in Minneapolis with her husband, seventeen-year-old son and two dogs. In her free time she enjoys watching her son play baseball and spending time with her family at the cabin.